f Woodward & McDowell: Services: Past Campaigns

No on Prop. 87 - Defeating a $4 billion oil tax

No on Prop. 68 - Defeating an expansion of gaming on non-tribal lands

No on Prop. 56 - A triumph of message over money

Yes on Prop. 47 - Passing the then-largest bond in U.S. history

Yes on Prop. 42 – Dedicating a gasoline sales tax to transportation

Yes on Prop. 35 - Changing complex government contracting procedures

No on Prop. 25 - Defeating popular campaign finance reforms

No on Prop. 8 - Exposing phony education reform

Yes on Props 111 & 108 - $18.5 billion in new gas taxes and bonds

No on Measure 4 - Defeating a popular triple trailer ban

Yes on Water District Bonds - Santa Barbara County

No on B, D, H & J - San Diego County Development/No Growth Battles

Examples of Past Campaigns

No on B, D, H & J - San Diego County Development/No Growth Battles

Public backlash against rapid growth in San Diego County led to four extreme no-growth measures on a single ballot. A few, if not all of them, were widely expected to pass.

Working with building industry leaders, W&M developed a sophisticated campaign strategy that combined old-fashioned grassroots organizing with state-of-the-art advertising. We built what was referred to as the largest grassroots campaign in San Diego political history, delivered nationally acclaimed advertising and surprised the pundits by defeating all four no-growth measures.

As California Political Week put it: "W&M was the ‘BIG WINNER’ among local campaign consultants for orchestrating the defeat of four no-growth measures." The San Diego Union Tribune summed it up by saying, "The environmentalists who qualified [the no-growth measures] are sadder and wiser, licking their wounds from a stunning, unexpected defeat."

Copyright © Woodward & McDowell, 2004. All rights reserved.