f Woodward & McDowell: Services: Past Campaigns

No on Prop. 87 - Defeating a $4 billion oil tax

No on Prop. 68 - Defeating an expansion of gaming on non-tribal lands

No on Prop. 56 - A triumph of message over money

Yes on Prop. 47 - Passing the then-largest bond in U.S. history

Yes on Prop. 42 – Dedicating a gasoline sales tax to transportation

Yes on Prop. 35 - Changing complex government contracting procedures

No on Prop. 25 - Defeating popular campaign finance reforms

No on Prop. 8 - Exposing phony education reform

Yes on Props 111 & 108 - $18.5 billion in new gas taxes and bonds

No on Measure 4 - Defeating a popular triple trailer ban

Yes on Water District Bonds - Santa Barbara County

No on B, D, H & J - San Diego County Development/No Growth Battles

Examples of Past Campaigns

No on Prop. 8 - Exposing phony education reform

In 1998, people wanted a quick fix to our education problems and Proposition 8 offered them one. It was promoted as a way to reduce class size, reduce drug use, give parents more control and hold the bureaucrats accountable.

It was a tough package to beat. But W&M, working on behalf of California’s education community, created credible messages, built a far-reaching coalition and demonstrated to the news media and the voting public that Proposition 8 was the wrong kind of reform.

Our aggressive news media operation not only won the opposition of almost every daily newspaper, we also convinced a newspaper to reverse its initial editorial position against us. On election day, we defeated the measure by an almost two to one margin.

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