f Woodward & McDowell: Services: Past Campaigns

No on Prop. 87 - Defeating a $4 billion oil tax

No on Prop. 68 - Defeating an expansion of gaming on non-tribal lands

No on Prop. 56 - A triumph of message over money

Yes on Prop. 47 - Passing the then-largest bond in U.S. history

Yes on Prop. 42 – Dedicating a gasoline sales tax to transportation

Yes on Prop. 35 - Changing complex government contracting procedures

No on Prop. 25 - Defeating popular campaign finance reforms

No on Prop. 8 - Exposing phony education reform

Yes on Props 111 & 108 - $18.5 billion in new gas taxes and bonds

No on Measure 4 - Defeating a popular triple trailer ban

Yes on Water District Bonds - Santa Barbara County

No on B, D, H & J - San Diego County Development/No Growth Battles

Examples of Past Campaigns

Traffic Relief Ahead

Passing an initiative in California has become an increasingly difficult task. But W&M, facing formidable and well-financed opposition, proved once again in November 2000 that we were up to the challenge. A long-standing contracting battle between the state’s private and public sector engineers and architects landed Proposition 35 on the ballot.

Our job was to take a fairly arcane and complicated subject matter and distill it into simple and persuasive issues of interest to voters. We presented Proposition 35 as the way to complete thousands of overdue traffic reduction and transportation improvement projects.

We mobilized a diverse coalition, built a website that was recognized by the American Association of Political Consultants as one of the nation’s most impressive political sites, won the endorsements of more than 50 daily newspapers, and produced positive, hard-hitting advertising.

The result: Californians saw through the scare tactics of our opponents and approved Proposition 35.

Copyright © Woodward & McDowell, 2004. All rights reserved.