 |
|
No on Prop. 87 - Defeating a $4 billion oil tax
No on Prop. 68 - Defeating an expansion of gaming on non-tribal lands
No on Prop. 56 - A triumph of message over money
Yes on Prop. 47 - Passing the then-largest bond in U.S. history
Yes on Prop. 42 – Dedicating a gasoline sales tax to transportation
Yes on Prop. 35 - Changing complex government contracting procedures
No on Prop. 25 - Defeating popular campaign finance reforms
No on Prop. 8 - Exposing phony education reform
Yes on Props 111 & 108 - $18.5 billion in new gas taxes and bonds
No on Measure 4 - Defeating a popular triple trailer ban
Yes on Water District Bonds - Santa Barbara County
No on B, D, H & J - San Diego County Development/No Growth Battles
|
|
|
|
Examples of Past Campaigns
A struggling economy and a looming state budget deficit provided the troubled atmosphere this campaign had to weather to persuade voters to approve the largest bond measure in U.S. history.
Success depended on our ability to demonstrate the need for this school construction and renovation bond, provide assurances the state could afford it, and guarantee the money would be spent as promised.
A proactive campaign news bureau held local news events throughout the state to highlight a list of hundreds of backlogged school construction and repair projects. The California Taxpayers’ Association drove home Prop. 47’s strict accountability measures. A letter from the state treasurer provided reassurance that California could afford the bonds. A large and diverse coalition was mobilized to get the message out and the votes in.
Concerned about the crush of political mudslinging ads in this gubernatorial election, W&M designed credible, no nonsense ads that featured individual teachers and the president of the California Taxpayers’ Association delivering personal and straightforward messages.
Both the press and the voters responded. Prop. 47 received near unanimous editorial support and a 59% “yes” vote on election day.
|
|
|
